In June of 2018, we took a hard look at our name, then the San Diego Derby Dolls, and looked at how we wanted to rebrand for the next era of derby here in San Diego. The conversations started about the new league name and look.
After many committees and design groups, many discussions, many submissions and many, many revisions, we have finally come to an end point. The new name and logo!
The organization needed a look that could represent every Derby United team on every track and of every age and gender. The look needed to include all members and stay true to the newly updated values of Derby United: athleticism, empowerment, inclusion, and respect. The look needed to tell people it represents roller derby and also something that had a geographical signifier. Something that looked like the modern era of roller derby without going so modern that it has no personality at all.
The new logo is here! We are very proud of who we are and where we are headed. We are starting our new era at our new home under this look.